Conceived by internationally-renowned artist Monica Bonvicini, RUN will be the largest standalone artwork on the Olympic Park and will be situated on the plaza of the 6,500-capacity Copper Box (the new name for the London 2012 Handball Arena).
Bonvicini’s choice of the word RUN refers to popular music titles, including The Velvet Underground’s Run Run Run, Neil Young’s Running Dry and Bruce Springsteen’s Born to Run.
The work consists of three nine-meter tall letters forming the word “run” in capital letters, each weighing ten tonnes. The letters are made from steel and reflective glass. This will produce a mirrored effect during the day and a playful glow at night through the innovative use of LED lighting that will reflect off a series of internal curved mirrors.
Matt Sabourin – Art Monaco 2012